Not Milk Soy Milk

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PROJECT

Nature-like visual language identifies the product as a natural, plant-based milk - different from animal milk.

We worked on packaging for Not Milk - the ethical, healthy & environmentally friendly soy milk.

The illustration uses curvilinear line and a playful repetition of form, presenting a tone that is friendly and accessible.

The design communicates the processes behind the production of soy beans and their milk: soy beans, crop fields, leaves. The highly dynamic landscape produces a sense of bubbling and churning.

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